SEO Consultancy & Soccer

SoccerBo has always relied upon word of mouth for our marketing but that can only get you so far.

The internet is a must have tool when it comes to promoting anything because this is where everyone is spends their time.

An SEO consultant or local provider such as SEO Wirral can be invaluable at times.

Here is a 50,000 foot overview of SEO and what you can do to let it inspire your next move into marketing.

SEO, or search engine optimization (or optimisation in the UK) is accomplished with the use of specific “keywords” that are found throughout a particular site. MORE importantly, it is important to know what SEARCH ENGINES LOVE, which are keywords in the title tags and headings. The more relevant keywords you have on your page, the higher up your website will rank when people are Googling for that particular topic.

-Title Tags more often then not are blue & bolded on any internet browser window.

-Headlines always display at least one keyword used in the content below them more often then not they’re also blue & bolded

-SEO IS absolutely necessary if you want to be found on Google—in fact over 85% of ALL organic traffic comes from them!

-Title Tags are the first thing people see when they search on Google, so this is an important part of your SEO.

-Headings are another place that people notice keywords and will use to determine whether or not to continue reading on your page. If you don’t have any implemented in these, your lost traffic will fall dramatically.

-Keywords are the only way to ensure you’re getting found on Google! More importantly though is thinking about what people are actually typing into Google—for example “solar panel installation new york” instead of “solar panel installer”. These long tailed keywords can exceptionally increase your traffic!

-Title tags are especially important because they affect how your website appears in search engine results, including Google’s.

-The beginning of your title tag is what people see in the SERPs (search engine results pages), which influences their decisions on whether or not to click on it. This may be why you want to focus on using your target keywords in the beginning of the tag.

-Additionally, if you have a long title tag, you can’t go wrong with putting your keywords at both the front and the end of the tag.

-Using keywords as your title tags will help people find you on Google—keywords also help label what your content is about to search engines and people who visit your page.

-If you want to improve your Google rankings, it is essential that you utilize keywords in the beginning and end of your title tags.

-It’s important to remember that keyword stuffing can be a bad thing. It is better to use 1 or 2 target keywords strategically throughout the page than to jam-pack your content with them.

-Otherwise, it is to best use 1 or 2 keywords in both the beginning and end of the tag to improve your chances of ranking for those terms—and thus, showing up on Google’s first search results pages.

-Be sure that you’re using your target keywords in not only your title tags, but in the headlines and throughout the page.

-When it comes to keyword stuffing, you should use a couple of keywords at the beginning and end of your tag. You definitely don’t want to clutter your content with keywords because this will have bad consequences for both SEO and readership!

-Headlines are an important area to include keywords because they can make or break how interested someone is in reading your page.

-Using the same keyword over and over again is not ideal either—focus on inserting 2 or 3 target keywords throughout your article instead!

-When writing headlines, you should use 1 or 2 of your keywords near the beginning of the sentence, but try not to overdo it!

-Remember that while keywords are important in both your headline and title tag, you should focus more on using them strategically throughout the page. Keywords in headlines draw people in, which is why they are great places to include them!

Because Google’s main function is to find and list relevant websites based on search queries, it is important to understand how Google views your content.

Italian restaurant Liverpool

Footballers Prefer Italian Restaurants

Did you know that in Liverpool some of the best Italian restaurants in Liverpool such as this one are frequented by some of the top names in football?

Italian restaurant Liverpool.jpg

Wayne Rooney among others have been spotted here and with good reason.

The restaurant itself is set out like a traditional Italian restaurant setting with the food to match.

There are plenty of places to go star spotting in Liverpool but what would you do if you found yourself sitting next to your favourite footballer in a restaurant?

Would you leave them be? Ask for an autograph? Spark up a conversation?

Most people probably just want to be left alone depending on who they are with, do you remember the incident with Steven Gerard in Southport out with his mates who ended up caught in a bar brawl because the DJ wouldn’t let one of Steven’s mates onto the DJ decks?

This just goes to prove that footballers are normal people just like you and me and sometime they don’t mind being talked to by the general public and then there’s other times when they just want to be left alone.

The trick is to give them space and respect and use common sense to judge whether they will welcome your advances or not, for example, if they appear to be on a date then leave them alone (otherwise if you did approach them their ego may take a boost if they are trying to show off to a girlfriend).

It’s a judgement call for sure but if you do want to find out who visits these places, there’s only one way to find out – to visit!

If you are not in Liverpool then there’s always the option of travelling in and hanging around or perhaps scour the local news for stories of footballer hangouts, after all they’re just normal people and visit normal places too!

Kids and hen parties Liverpool

Football Parties For Kids and More

Continuing on with the theme of Liverpool and events, kids parties in Liverpool in particular and please go check out that awesome list we found.

Soccerbo is on the hunt for people wanting to contribute to the ultimate list of things to do for kids on their birthday.

Ideally it will be sport related but we’re open to any number of ideas really, the same site above for instance is a recording studio and seems to to specialise in hen parties in Liverpool (check that out) and yes we’re being slightly biased here because we visited CoverStar for out corporate Christmas party a couple of years ago and it was nothing short of awesome.

Use the comments below to let us know your favourite thing to do with the kids when it comes to celebrating their birthday!

We’ll use the best ones to create our own awesome list, if you are in particular a sports party event that can specialise in birthdays or in a related sport then please let us know and our team will be happy to review your entry.


Liverpool FC Christmas Promotional Video

Liverpool FC released a new promotional video last month which has been created by video production giants Zut Media who are also based in Liverpool.

It’s true that clubs are business and football / soccer now seems to play a lesser role in the overall bigger picture for clubs. The promotion of merchandise and other saleable items has been growing in terms of revenue trend for some time now.

The beautiful game is no longer a game – it’s an industry. This is not a critisiscm you must understand because when all is said and done billions of people worldwide love football and want to support their club which is only fair – the money has to go to somewhere and while there are people who are willing to part with their cash in the name of the game then why the hell not!

Christmas is a time of giving and Liverpool FC along with many other names often create these type of promotional video to let fans know what they have to offer and related merchandise from your favourite club is always a welcome gift for lovers of the game.

Here’s a snippet from the post on Zut Media’s website:

For the past 3 years, Zút have produced a wide range of content and campaign creative to support the retail, commercial and tourism departments of Liverpool Football Club.

To support the club’s campaign for the 2019 Christmas sales period, we produced a series of adverts, told episodically over 4 weeks, featuring some of LFC’s biggest stars.

The adverts required the construction of a bespoke Christmas market, and featured a local choir singing well-know LFC songs, underpinning a narrative that links the magic of Christmas with fans hopes and ambitions for their club’s success.

Zút devised the campaign strapline “’Tis the season to believe” to encapsulate this sentiment, for which we also created artworking assets and design guidelines.

To link the visual creative seen in the films, Zút also designed the visual merchandising displays for each of LFC’s 7 retail locations, bringing elements from the Christmas market scenes into each window display.

You can see the video and their related post here (source).


Soccer Bo Takes On A Direction

Soccer Bo was once a seller of cheap soccer shows including main big name brands such as Nike and Adidas.

Today things are different, in the UK we call soccer football but we understand that worldwide people tend to call it soccer and so we’re happy to keep the name and carry on publishing great content for fans of the game.

However – this site no longer sells boots and equipment, instead we’re taking a look at the game and other similar sports in their entirety.

We’ll be publishing some great content soon – stay posted.